Separated by centuries, nonetheless the two Englishmen agree. Speaking about Apple products, Apple’s chief of design says: “I believe that human beings sense care in the same way as we sense carelessness.”
Here Jony Ive invokes Shaftesbury’s idea of value tones. Objects are constellations of discrete, discernible value qualities combined with symmetry. Care is such a value. Gardens are favourite examples in Shaftesbury:
Here is an excellent video about the value tones behind the Apple Watch.
