Starbucks x Max Scheler

http://www.businessinsider.com/starbucks-reserve-roastery-chicago-2017-4/#when-you-walk-inside-its-clear-this-isnt-the-average-starbucks-freshly-roasted-beans-sit-in-gleaming-containers-ready-to-be-ground-and-brewed-2

See V&R Chapter 5 for details of Scheler’s ethos of craft.  This new Starbucks is not a perfect version of Scheler’s estate but it is at least a distant approximation.