Etro is a quirky family run business that matches well Max Scheler’s model of the estate, a requirement for being a contender for the Best Dressed Company Award.
Here is a charming article about the company and some of the family (https://www.wsj.com/articles/the-colorful-world-of-etro-1502805602)(apologies if this article is behind the paywall at WSJ).
The company makes clothing in house and at factories close to its headquarters in Milan. An important feature of the estate is its localism.
