I have not read much analysis of this company but its website shows a company thoughtful about ethics (https://www.thereformation.com/?gclid=Cj0KEQjwnPLKBRC-j7nt1b7OlZwBEiQAv8lMLLFe0bTEN9ZIBlgW7DZ1DBJ_-owPnEyLAuYBpy9EnCgaAmgM8P8HAQ).
As with Burke and Scheler, archives, localism, and craft sensibility with an eye to bringing on the young in the art of clothing are crucial elements to topping the Best Dressed Company Award. Obviously, new companies like The Reformation must struggle with that criteria, but the company does have a keen interest in vintage so that is a bonus (https://assets2.thereformation.com/app/public/assets/products/113031/original/VINTAGE_DOROTHY_MINI_DRESS_WHITE_2.jpg?1497920749). As is its definite commitment to feel-good fashion (see V&R Chapter 3). It would be interesting to know if the company has a youth training programme.
Contenders!
I’ll write up a new version of the award list soon.
