News indeed! And credit where credit is due.
In a number of earlier posts, I have been critical of Under Armour’s commitment to Baltimore not being matched by a commitment to manufacturing in Baltimore. That is starting to change (https://www.washingtonpost.com/news/business/wp/2017/01/30/under-armour-debuts-made-in-the-u-s-gear-and-tests-what-we-think-we-know-about-manufacturing-in-america/?utm_term=.936aae807586).
Taking a leaf from Zara’s book (http://www.ethicsoffashion.com/fast-fashion-localism/), Under Armour has linked design and production and discovered both that the clothes cost no more to make in Baltimore and got to market in three months instead of the usual twenty. As Zara has known for awhile, having the designer and maker side by side proofing each other’s work transforms production speed.
Under Armour has started small but this first localist step is very good news.