One of Scheler’s great complaints about commercial civilisation is that its vampiric quality (V&R Chapter 5) rids societies of eccentrics. Adam Smith’s spectator does prompt a degree of conformity, as does the all important role of brand logos in luxury fashion. How refreshing then is this story: https://www.bbc.com/news/av/uk-england-sussex-48757020/the-brighton-tailor-whose-identity-became-his-business.
After the story, Zach Pinsent thanked everyone on Twitter for the massive show of support. It seems there is broad agreement with Scheler that the world needs more eccentrics. Scheler would also approve of Zach MacLeod Pinsent’s business plan.