My previous post commented upon the habit of Italian fashion houses to defend the heritage not only of their brands but more broadly their country.
Regular readers know that Cucinelli tops my list of most ethically managed fashion houses. His company is a fine example of Scheler (see V&R Chapter 5) and Burke’s moral thinking.
Here is an article about his support of the restoration of St. Benedict’s monastery at Norcia: (https://www.forbes.com/sites/nathaniazevi/2016/10/31/cucinelli-will-restore-the-benedictine-monastery-in-norcia-following-the-earthquake-in-italy/#3bb452b73780).
