The England manager Gareth Southgate always sports a waistcoat on the touchline during games. His practice has led to a sales surge: https://www.msn.com/en-gb/finance/news/waistcoat-sales-up-as-gareth-southgate-sets-trend-at-world-cup/ar-AAzuai2
Prior to Southgate, the manager most associated with the waistcoat is the Spaniard and Champions League Cup winner, Rafa Benitez.
The Guardian article also interestingly observes that the increase in sales is part of a trend amongst the young in England to reaffirm traditional clothing as a reaction to their leisurewear parents.
Can’t resist to add Tommy and mates: