Ford will never be a model of Scheler’s estate but it is nice to learn that the car company has a bespoke arm. In this video, Jay Leno gives a great sense of the bespoke service: you just need to watch from the start and his discussion goes till about 8 minutes (one could watch the rest of the video, too!) (https://www.youtube.com/watch?v=7-MCdfqL61E).
Scheler would approve very much though of the hobbyist credentials one must have to be allowed to buy the car in the first place. Jay talks about the application process at the start. Of course, one has to be super rich, but Ford is not selling them to just any rich person but someone who has a sense of estate: an ethos of identity as either a fan of Ford or cars in general.
