Hume x Sneakers x Furniture

A trend amongst collectors of sneakers is a turn to furniture (https://fashionista.com/2019/05/menswear-streetwear-rare-home-furniture).   One seller observes: “As sneakers become more complex and conceptual I think guys are starting to notice details in other things and wanting to elevate their spaces as well.”   Pure Hume.  The economy is driven by the refinement of the arts…

Fashion’s demonology

A recent innovation in advertising is the use of AI or predictive analytics to target readers via emotion.  AI has learnt: ““sadness” ads are popular with “socially responsible brands targeting women.””   The NYT has been collating the data and selling it to advertisers so they can better key their product to the consumer (https://www.vox.com/the-goods/2019/5/21/18634323/new-york-times-emotion-based-ad-targeting-sadness). …

Soccer x Scheler

It’s been an amazing week for English footie.  Both European cup finals will be fought by English sides only.  Drama filled each of the semis, the last second winner for Tottenham a stand out.  Liverpool’s victory is one for the history books, though.   So it’s good to learn of a tiny maker of handmade…

Privilege and camp

Today’s op-ed from BOF is most welcome (https://www.businessoffashion.com/articles/opinion/op-ed-notes-on-the-met-gucci-and-the-death-of-camp?).  A typical op-ed about fashion invokes inclusivity and egalitarianism, democracy and subversion, globalism and the “voice of the street.”  It’s a nice change to see the 2019 Met Gala has brought the aristocratic out in Eugene Rabkin.   Dozens of pieces will be written about camp over…

Huizinga and dress-ups at court

Civilisation grows as play, contends Huizinga (V&R Chapter 6).  One of his strongest examples is the play character of courts, judges, and trials.   Here is an excellent article on clothing choices at recent trials in the US (https://www.nytimes.com/2019/04/25/fashion/anna-sorokin-elizabeth-holmes-card-b-court-fashion.html).   Huizinga would think the defendants are entering into the spirit of the game.