Fashion’s demonology
A recent innovation in advertising is the use of AI or predictive analytics to target readers via emotion. AI has learnt: ““sadness” ads are popular with “socially responsible brands targeting women.”” The NYT has been collating the data and selling it to advertisers so they can better key their product to the consumer (https://www.vox.com/the-goods/2019/5/21/18634323/new-york-times-emotion-based-ad-targeting-sadness). …