Lacan on handbags
Handbags sit at the heart of the business of fashion, accounting for about 90% of total revenue at some brands. Why? In a recent post (http://www.ethicsoffashion.com/fashion-marketing-unconscious/) I discussed a Jungian marketing strategy proposed by the dean of the Italian fashion school Polimoda, Danilo Venturi. Venturi argues that the unconscious is populated by archetypes and…