H&M wants to castrate you: H&M’s fashion mirror x Lacan
H&M’s latest is an interactive mirror that takes pictures of you and also offers fashion suggestions. The business idea is to integrate being in a shop and digital sales. Just watch the video embedded in the article for the idea: https://www.retaildive.com/news/hm-tests-voice-activated-mirrors-at-nyc-flagship/525296/. It is an interesting example of conservatism in fashion. Psychoanalytically, the mirror reaffirms the…