Bat drones: Scheler and Smith aren’t surprised
A recent post addressed the Barcadi bat and the challenge it offers to Smith’s ethics (http://www.ethicsoffashion.com/bacardi-bat-adam-smith-stumped/). The puzzle: How can a brand succeed when the logo is an animal that provokes fear (in most Westeners certainly, and likely many others, too)? Smith will be much happier learning that the military have an interest in…