Scheler and Huizinga rediscovered in a shop near you

Online shopping is all the rage and physical shops are wondering how to cope. ¬†Adidas and Nike are turning to Huizinga (V&R Chapter 6) and building play spaces into their shops (https://qz.com/956745/retail-experiments-from-farfetch-nike-and-amazon-offer-visions-of-the-store-of-the-future/). ¬†The marvel is that they didn’t think to do this all along.   Coach and Burberry are turning to Scheler (V&R Chapter 5)…