Mimickry in footie
This is a really interesting insight into high stakes football (https://www.thisisanfield.com/2019/06/the-surprise-influence-benfica-b-had-on-liverpools-champions-league-final-success/). The glory and money rewards for winning the Champions League are enormous. Football inspired fashion is a major part of fashion revenues and mostly especially for clubs. I’ve spoken about PSG as a self-conscious fashion venture (https://www.ethicsoffashion.com/psg-football-club-as-fashion/). Liverpool are not, but their recent…