H&M’s Darwinian label /Nyden
H&M has been in the news recently and not in a good way (https://www.nytimes.com/2018/01/13/world/africa/hm-south-africa-protest.html). It has also started a new brand /Nyden for millennials. The business plan is built around the idea of tribes. The basic idea is to contract in tribe leaders and give them a free hand in creating new clothes: these…